GLOW THEORY

What GlowTheory actually does, in 60 seconds.

We scan your skin in a minute, build a routine that fits, and then keep watching for ingredient conflicts, product expiries, and gaps as your skin changes. Free. Browser-based. No app to install.

Three things most skincare apps don’t do.

Real ingredient conflict detection

Combining retinol with AHA tonight will fry your barrier. We catch that before you do it, not after. Same for vitamin C + niacinamide stacking, BHA on broken skin, the dozen other landmines.

Expiry tracking that survives reality

Vitamin C oxidises in 4 months. Sunscreen loses 30% efficacy after 12. Most people don’t notice. We track open dates and ping you before a product turns into expensive water.

A routine that adapts

Your skin in winter is different from summer. Different from when you’re stressed, or when you opened that new retinol. Routines should evolve. Ours do.

How it works.

  1. 01Take a selfie. We analyse 468 facial landmarks plus skin metrics like hydration, clarity, and tone.
  2. 02Tell us your top concerns and preferred method (K-Beauty, science-backed, minimal, ayurvedic). Takes 30 seconds.
  3. 03We build a routine for your skin — AM and PM — and suggest products for each step. The product picks are affiliate links: we earn a small commission, doesn't change your price.
  4. 04Add the products you already own to your shelf. The routine then adapts to show what you have versus what's worth buying — so you don't get pushed to repurchase what's already in your cabinet.
  5. 05As you use it, we keep watching — ingredient conflicts, product expiries, and gaps in the routine. We tell you what to fix before you waste another bottle.

Privacy + safety

Your photos are processed and immediately discarded — we keep only the derived metrics. No selfie ever leaves your device unencrypted, no data sold, no third-party tracking on the scan itself. We’re skin-care-first, not data-broker-with-skincare-skin. See our security posture for specifics.

Start your free scan →

Built by skincare-curious engineers. Read the blog · privacy · terms

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